The popular saying “Should have gone to Specsavers” never fails to catch the eye. Glasses themselves are a fairly generic product and a necessity, not something to get very excited about. Which is probably why Specsavers have been using this clever marketing ploy. The common theme “Should have gone to Specsavers” runs through all of them and I have yet to come across a Specsavers ad that fails to catch my eye!

Below are some entertaining Video’s from Specsavers themselves, I personally would love to see Mr Bean himself ending up on a Rollercoaster ride mid bite through that soggy lettuce sandwich of his.

Shake what your mother gave ya” — this is a keep fit session nobody’s going to forget in a hurry

Should have gone to Specsavers – not a sauna…

Specsavers Station

Postman Pat should have gone to Specavers – his poor black and white Cat

During lunch you end up on a Rollercoaster….In a theme park! As you do…











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I am slowly but surely regaining some sort of liking towards generally the most hated airline in the world. Following on from my previous blog on Ryanair it is to my delight that Ryanair have recently announced some changes and they have come to the realisation that they need to become more customer orientated and a little more empathetic. To my delight Ryanair have announced some improvements. During the booking process they are going to have a 24 hour grace period after booking so one doesn’t get penalised for small errors. Also they are allowing people two carry-on bags on board (one to be a handbag) whilst significantly reducing the price of baggage.

As the airline was voted as the worst performing brand in a British customer service survey of UK’s 100 biggest brands it has told shareholders at its AGM in Dublin today that it would become more lenient on fining customers over bag sizes and overhaul the way it communicates.

Michael O’Leary has stated that “Our primary focus this winter will be to significantly invest in, and improve, the website, our mobile platform and our interaction with passengers using social media”.  Also he has stated that “This winter will also see a rolling programme of development to improve the website, make it easier for passengers to navigate, quicker for them to locate our all-inclusive price quotes, identify availability of our lower fare promotions and book Ryanair’s great fares for themselves and their families. These improvements will be accompanied by a new digital marketing strategy which will see Ryanair switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms.”

socialTheir App is now free

The firm is now attempting to improve its brand perception with the digital strategy overhaul, as well as new measures such as setting up a team to respond to emails and putting an end to hefty fines for customers whose carry-on baggage is slightly too big.

Another few improvements have been made or are pending progress.

  • Their App is downloadable for free since October 1st which was previously 3 euro (cost of Ryanair Scratch card c’mon it all adds up).
  • They have launched their Twitter page a customer can reach them about any issue in real time and not have to wait 24 hours.
  • Passenger registration/ retention service live for summer 2014, substantially reducing the time it takes to complete bookings.

Looks like Ryanair really do care?


Yet again another iPhone bites to dust. And then another one comes and another one comes and then another one bites to dust. And I wonder whether I am doomed in the Smart Phone department; should I just buy myself a disposable mobile phone like a Kodak (Phodak) or reluctantly sign up to phone insurance on a monthly direct debit subscription basis and allow my iPhone to wander off with little or no supervision carefree knowing that it can always be tracked on the iCloud find my iPhone tracker app (which I carelessly failed to download). You would think one would learn from ones mistakes of the past particularly when you bring your iPhone to a strange foreign country. Then it has suddenly dawned on me that yet again I have failed to take precautionary measures to protect the welfare of my iPhone repeating the same mistakes again which ultimately resulted in a shortened life expectancy of my dearly beloved iPhone (well with me).

I am in grief stricken panic at the unexpected loss of my iPhone. Why didn’t I just keep it on a leash? No it hasn’t nosedived two feet into a bowel of water this time (to be polite) it has been snatched from my clutch handbag. I just know it has. The illuminous peach clutch handbag that I once adored but suddenly wished it was bought in an anonymous grey colour. Ironically enough several days prior to the theft of my beloved Apple iPhone I had my hand luggage stolen off a Ryanair flight (not trying to make a sly dig here) and I had said to my friends if my iPhone had suffered the same faith I would have to cut this holiday short.

Ironically enough mid-week through the holiday my iPhone too had almost suffered a near death experience; my iPhone chillaxed on a catamaran on the Atlantic Ocean and got carried away capturing memories. The dolphins and whales were worth the risk. Thinking back I wish I had just raffled my iPhone away to the innocent Non life threatening mammals in the ocean instead of the horrible shark who stole it on the very last hour of the holiday.  The shark who stole not only a telephone, but a calculator (to add to the dramatic effect), an iPod, endless Apps that I rarely used but still went to the bother of downloading them, a notepad with tonnes of to do lists on it, a phone book with numbers of important contacts built up, And more importantly a camera; a holiday album containing 100 plus photos, snaps that were simply snatched away of memories still so raw yet in the past. Snap that might as well have been taken on Snapchat and gone forever. Memories that can simply never be repeated, memories that perished the day my iPhone perished. The emotion is still very raw.

In 1776, Adam Smith famously wrote: “It is not from the benevolence of the butcher, the brewer, or the baker, that we can expect our dinner, but from their regard to their own interest.”

So FINALLY the anticipated iPhone 5 has been released into the public domain for purchase to Camping Apple Enthusiasts (pending Apples Website Domain). Where over the years the once perfectly contented Iphone consumer has been short lived due to Apples innovative genes acting as a catalyst to consumers desires to trade in their beloved existing iPhone for a newer model. As stated by the american comedian Jimmy Kimmel who states that the general reaction to the release of an upgraded iPhone is “why would they make a new iPhone those bas*****”….it does ruin your current iPhone’s current status or personal value to a degree doesn’t it!!!

Various observations and reviews have been uploaded on YouTube be Tech geeks and apple experts. One interesting trend is that some enthusiasts queuing for the iPhone 5 were in fact queuing for a worthy cause and not simply fulfilling their own personal gain. As stated by Jane McEntegart Men use Iphone 5queue to raise money for charity in London along with their New York counterparts. Where the gadgets are put up for auction on Ebay to ultimately benefit to their causes.,17656.html

At the tender age of five since the emergence of the original iPhone in 2007, it is evident that the iPhone itself very much has a short term life span where  generally a newer model soon replaced the existing model. The interesting fact about the iPhone 5 compared to its predecessors (Whom are still in existence ofcouse) is that more emphasise is notably placed on the cosmetic qualities of the product itself such as its design, weight and height. It appears the iPhone 5 has reached its growth sport  as it has not only gotten taller but thinner too, referred by ifixitmyself  stating the iPhone has finally hit adolescence.

However we all know too well that beauty is on the inside and being tall and thin is not everything, however, from its predecessors the design and cosmetic appeal have always been important to both Apple and Apple users. The question I myself hold is how much more can Apple improve their iPhones? will cosmetic improvements supersede the internal functionality? from the iPhone 6 to the promised iPhone 9, will no doubt have reached the height of a supermodel by then. The question is will it mature sooner than that?

Facebook subscriptions rates globally

If ever there was a product that needed a label more so!

My first article:  “A Sinful Prayer”  oh so naive but humorous at the time.