PP Balloon

So what will Steve’s reward  from Paddy Power be for being such a legendary sport? A trip in this Paddy Power Balloon would be a start perhaps? Check out the full story below.

It all started off on Saturday morning after a Friday night out in Dublin city where the mysterious Steve got acquainted with a girl in Dicey’s bar. Mysterious Steve decided to drop a text to the girl called Jess, however, he sent it to the wrong number and it landed in the lap of a social media account moderator for Paddy Power’s twitter account. Which was played out in front of the bookmaker’s 400,000 followers on Twitter and conversations soon began to flow and the hash tag #PPtexts was created. Paddy asked the lovely members of Twittersphere to join in on the texting and offer tips. And soon it was trending as number one in Ireland. A very clever marketing ploy indeed.

Of course fitting in with Paddy Power’s usual shenanigans it was obvious that this iMessage had to be tweeted. Remember that only very recently just before the World Cup in Brazil they gave the Amazon rainforest a Brazilian…

Here are the best bits of Steve’s and Paddy’s flirtatious texts. Lets hope this time that for Jess’s sake it’s not a stunt…

PP Balloon